Two Kids. One Idea. Forty-Eight Mountains.

It started on Snowdon. On a misty October morning in 2024, Jasper and Hugo stood on the summit of Yr Wyddfa for the first time. Looking at the contour lines on their dad's OS map, they had an idea: what if you could wear the mountain?

Contour and Co was born that afternoon, sketched on the back of a sandwich wrapper in the Pen-y-Pass car park. The concept was simple — take the topographic contour lines of iconic UK mountains and turn them into premium graphic t-shirts. Then came the bracelets — rugged paracord bands with collectible nickel charms, one for every summit you conquer.

Since then, Jasper and Hugo have climbed mountains across Wales, England, Scotland, and Ireland, researching every peak in person. Each design is informed by the walk — the gradient, the terrain, the feeling of standing on top.

The mission is simple: create products that mean something. Not just a logo or a brand name, but a mountain you've stood on. A summit you've earned. A memory you can wear — on your chest or on your wrist.

Whether you've bagged all 282 Munros or climbed Pen y Fan once with your family, we believe every mountain moment is worth celebrating. That's why every design in our collection — from Yr Wyddfa to Ben Nevis, Scafell Pike to Carrauntoohil — is a tribute to the peaks that make us feel alive.